"Start The Car"

Published On: March 25, 2009

I’m sure that many of you have seen the “IKEA” commercial where the lady is walking away from the check-out counter looking at her receipt.  She begins walking faster and faster as she reviews the receiptâ€Â¦. And by the time she reaches the exit, she begins yelling at her husband to “START THE CARâ€Â¦.START THE CAR”.  The message is that she feels that the price she has paid is too good to be true and she wants to get away from the store before someone catches on to it.  The commercial is funny, but it’s a strong message for our real estate market.

It’s now time for us to start yelling “START THE CAR”.  This week mortgage rates hit a new low in the 4.5% range.  Property prices have steadily been decreasing over the past several months and there are more motivated sellers in our market than ever before.  If you have given any consideration to investing in real estate, or upgrading to a larger home, or purchasing your first home, now is the time to act.  It’s time to walk away from the closing table saying “START THE CAR”.